Maloney on Marketing

We did it! Well technically I didn’t, but my colleagues have managed to incorporate Augmented Reality into their latest youth campaign.

Pi is a club for Commonwealth Bank customers aged 14 – 17. It gives customers heaps of info to put them ahead with their finances, along with easy control of their money. Plus there are competitions and special offers available only to them, just for being a Commonwealth Bank customer.

In the latest campaign titled “Create your own cool”, Pi customers have the chance to design and win their own pair of Dunlop Volleys.

If they’re one of the grand prize winners, they’ll actually have their customised pair of Volleys made courtesy of Dunlop, and $500 deposited in their account.

But by far my favourite part of the campaign is that after they have designed their Volleys, customers can view their shoes in 3D with an Augmented Reality tool.

Very cool.

Well done JD, Bec, Louise and the team at BMF!