Made to Stick - Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath is a book that I had been meaning to read for a while, as it is promoted as a great supplement to one of my favourite books of all time: The Tipping Point by Malcolm Gladwell. The book revolves around six key qualities of an idea that is made to stick, conveniently creating the acronym SUCCESs.
July 23, 2009
I am currently reading a classic book titled Influence – The Psychology of Persuasion by Robert Cialdini. When I finish it I will summarise my learnings in a future post, but I just had to share this funny excerpt that describes what happens when communication breaks down, the case of the Rectal Earache.
June 10, 2009
Outliers is the third Malcolm Gladwell book, following best sellers The Tipping Point and Blink. In Outliers, Gladwell investigates the real reasons for success. It challenges everything you thought you knew about the best and brightest...
Chris is a Multi-Channel Marketing Strategist, Speaker and Blogger and was named ADMA Young Marketer of the Year for 2008
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June 20, 2010
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