There is one thing that infomercial marketers know all too well, and that is offering a money back guarantee reduces risk for the customer and increases likelihood they will buy the product. Following this strategy, in Peru, I came accross this Pizzeria advertising that "If you don't like the food, you don't pay". But is this in fact a good offer for a restaurant to make?
May 12, 2010
Demonstrating ease of use is critical in accelerating diffusion of innovation. The hottest innovation at the moment is of course the Apple iPad, and fortunately for Apple, its Innovator customers are demonstrating how easy the iPad is to use for them, by giving it to their toddlers, filming the results and loading it to YouTube.
May 10, 2010
Last year as part of my Masters degree, I wrote a paper on why iPhone adoption will be faster in Australia than the US. Key to this claim was diffusion of innovation theory, to which I introduced a new concept titled The Newton Ball Diffusion Acceleration Effect. In the year since developing this concept, I have been responsible for several new product launches, that have all been successful way beyond expectations due to another theory that I have developed on how to accelerate diffusion of innovation. I am now ready to share this secret with you, it is called Accelerating Diffusion of Innovation: Maloney's 16% Rule.
April 14, 2010
Maloney on Marketing is celebrating its first birthday today! Digging through the website stats, from the 60 posts I have done so far there are some posts that have stood out from the rest in terms of popularity. So to make sure you haven't missed them, here are links to the 5 most popular posts to date on Maloney on Marketing.
August 11, 2009
Surfing around for a new digital camera and I have to say Samsung's latest viral teaser campaign for 'Tap and Take' technology is awesome. Really simply they are asking people to guess what 'Tap and Take' is, then using social media to spread the resulting curiosity.
June 14, 2009
Diffusion of Innovation was one of my favourite research topics while studying my Masters of Business in International Marketing. This free white paper introduces the 'Newton Ball Diffusion Acceleration Effect' and discusses its influence of the current global innovation phenomenon, the Apple iPhone.
Chris is a Multi-Channel Marketing Strategist, Speaker and Blogger and was named ADMA Young Marketer of the Year for 2008
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