Going through my backlog of emails this week, I came across one of the best email headlines I have ever read: Win Beer for a Year. For an Australian bloke that offer is like waving a red flag at a bull. So I charged to open it...
May 10, 2010
Last year as part of my Masters degree, I wrote a paper on why iPhone adoption will be faster in Australia than the US. Key to this claim was diffusion of innovation theory, to which I introduced a new concept titled The Newton Ball Diffusion Acceleration Effect. In the year since developing this concept, I have been responsible for several new product launches, that have all been successful way beyond expectations due to another theory that I have developed on how to accelerate diffusion of innovation. I am now ready to share this secret with you, it is called Accelerating Diffusion of Innovation: Maloney's 16% Rule.
April 6, 2010
Cleaning up my hard drive today, I came across the notes I made while attending DMA09 in San Diego late last year. There is definitely some gold in there, so I thought I would post them up here for you to steal, so you too can benefit from the insights shared at the global event for integrated marketing.
March 24, 2010
In a recent post I talked about how to move brand metrics with strategic online partnerships. Well the Commonwealth Bank/Domain Radar partnership has just received another boost, winning Best Brand Building Initiative at the 2009 Asian Banker Excellence in Retail Financial Services Awards.
December 21, 2009
At the recent DMA09 conference I had the great pleasure to have a few beers with the editors of DMI magazine (Direct Marketing International). They asked if I could write a feature article on my direct marketing philosophy that "the line doesnt exist". So I did, and to their word, they published it. Check it out and let me know what you think.
December 9, 2009
You just know that anything pitched as the global event for integrated marketing is going to be as huge as American meal portion sizes. And DMA 09 in sunny San Diego sure didn’t disappoint, with 6 days of world class keynotes, thought leadership sessions and best practice case studies, alongside the world’s biggest marketing exhibition.
September 14, 2009
In 2008, Downstream Marketing was named AdNews Specialist Agency of the Year and B&T Emerging Agency of the Year. I recently sat down with Downstream's outspoken Chief Operating Officer Justin Hind, to learn about what is going on in Search and more.
August 11, 2009
Surfing around for a new digital camera and I have to say Samsung's latest viral teaser campaign for 'Tap and Take' technology is awesome. Really simply they are asking people to guess what 'Tap and Take' is, then using social media to spread the resulting curiosity.
July 22, 2009
I am fortunate enough to live in an inner city apartment in one of the greatest cities in the world, Sydney, Australia. As an unfortunate by-product that means that I am a regular victim of mailbox spam. Here is an analysis of the contents of my mailbox over June 2009. I’m sure this will look familiar to many.
Chris is a Multi-Channel Marketing Strategist, Speaker and Blogger and was named ADMA Young Marketer of the Year for 2008
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June 29, 2010
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