When your print ad appears in a fashion magazine you are up against about 50 other advertisements at least, all vying for the readers attention. So to breakthrough all that clutter, you have to do something different, which is what Pony has done in this Argentinian magazine.
August 28, 2009
In a previous post I covered the future of the press industry, and the inevitable decline in paper based readership. But the latest in nano-technology may just buck this trend, with the first video-in-print advertisement launching in the US magazine Entertainment Weekly in September 2009.
Chris is a Multi-Channel Marketing Strategist, Speaker and Blogger and was named ADMA Young Marketer of the Year for 2008
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March 26, 2010
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